September 15-21, 2019 is Child Passenger Safety Week - - - September 21, 2019 is National Seat Check Saturday

Every 32 seconds in 2017, one child under the age of 13 in a passenger vehicle was involved in a crash. Many times, injuries and deaths can be prevented by proper use of car seats, boosters, and seat belts.

NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urges parents and caregivers to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.

The campaign materials were created pro bono by Campbell Ewald, Casanova McCann, Mister Face, and Wordsworth & Booth and include English and Spanish radio, print, outdoor, and web banner ads. The English PSAs direct to NHTSA.gov/TheRightSeat and the Spanish PSAs direct to NHTSA.gov/Protegidos, where parents can find more information on how to determine if their child is in the right seat for his or her age and size. Use these free safety materials to generate awareness about child car safety in your community throughout the year.

• To download broadcast quality TV files, please visit the CPS STORE at https://childsafety.myprintdesk.net/DSF/SmartStore.aspx

Want to customize one of our radio or print PSAs with the tag of your local DOT or organization? Please email Elizabeth at elizabeth.nilsson@dot.gov for more information on this process:

• Assets are available for use in donated and paid media. Availability for use in paid or donated media is specified below.