“Keep your brand in your voice” as this is the identity of your department. Jenny Bragiel, Communications Specialist with Loudoun County Fire and Rescue, joins us to talk about social media and how to improve your department's brand and digital presence to recruit and retain new members. She walks us through how to leverage social media to reach out to other groups/organizations, build bonds within the community and promote members. Following these key concepts can assist your organization with improving your recruitment and retention campaigns.