Use of Social Media for Community Risk Reduction

Technical BulletinLast updated Wednesday, March 9, 2016
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The problem was that the Iona McGregor Fire Control District had not investigated the possibility of utilizing social media platforms for community risk reduction. The purpose of the research was to identify how the Iona McGregor Fire Control District may use social media as a risk reduction tool. A descriptive methodology was used to guide four research questions which were (a) What social media platforms are utilized by other public safety agencies? (b) What information do public safety agencies convey and receive through social media? (c) What, if any, legal issues have public safety agencies experienced in using social media? (d) What, if any, social media platform should Iona McGregor Fire Control District utilize? The procedures included: (a) a survey of members of the Florida Fire Chiefs' Association, (b) a separate survey for members of the Iona McGregor Fire Control District, and ( c) an interview with the District's attorney. The results of the surveys revealed the majority of organizations utilize social media to convey a variety of information to the public with minimal issues, and a desire from members of the District to utilize social media. The results of the interview with the District attorney showed the need for a planned approach that is backed by the development of a policy. The recommendations included (a) the need to ascertain acceptable content, (b) identify a responsible party and schedule for placing content, (c) begin with the development of a Facebook page and (d) utilize the District attorney to develop a policy for the District's use of social media.

Supplemental Resources

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Using Social Media to Communicate During Emergencies

NFA EFO Applied Research Project sought to determine if social media could be used by the FD to effectively communicate with occupants of large residential buildings

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Social Media Best Practices to Educate and Inform the Public

NFA EFO Applied Research Project sought to develop a social media outreach strategy based on best practices to better communicates with their community

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A Social Marketing Approach to Disaster Preparedness Education

NFA EFO Applied Research Project sought to identify the most effective approach and make recommendations toward implementation

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